FearlessCon Schedule


With an emphasis on entrepreneurship, our digital conference will focus on different aspects of running a successful business. From growing your community to perfecting your elevator pitch, our FearlessCon speakers have all been selected as experts in their field to teach you the nitty gritty details and strategies you've been waiting to hear. It's time to turn your passion into dolla dolla bills ladies!

Leave our digital conference knowing:

  • Branding elements that'll give your business that "WOW" factor

  • Fresh PR ideas to get you the press you deserve from media outlets you admire

  • Strategic ways to grow your community in an authentic way

  • How to integrate social good into your business

  • ...and new boss ladies like yourself from around the world!


May 12th, 2017

Digital Conference

11:00 - 11:15am


Get ready to hear opening remarks from Femme & Fortune and FearlessCon founder, Melissa Alam, on what to expect during the conference and how to use the platform to connect with other boss ladies around the world! 

11:15 - 12:00PM

#SQUADGOALS: How to Build A Tribe And Give Value To Your Community

The creative 'trep life can get lonely when you're hungry for the hustle, but it doesn't have to be. Get inspired by speaker Fatou Barry of @PRGirlManifesto as she shares the importance of authenticity in growing your brand and reaching the right people.

During this session you'll learn how to establish rapport with YOUR people and funnel your followers into valuable, online + offline experiences.

12:00 - 12:45PM

Wow Them in Seconds: Craft Your Winning Elevator Pitch

The success of your business depends on you clearly communicating what you do to others.
To stand out, to be remembered, and to convince people to buy into your vision, you need to know what to say and how to say it. By creating a connection with your audience, you can attract the right people to your business so they become your clients, colleagues, and your community.
And what’s your secret weapon to cultivate that connection? Your story.  

Learn the 3 fundamentals of storytelling to wow 'em with your elevator pitch with storyteller and communications strategist Kay Fabella.

12:45 - 1:30PM

Social Entrepreneurship: How To Do Good Well

Co-founder of Knotty Gal, Nur-E Farhana Rahman is here to share her story of creating her business model with a philanthropic angle. What are ways of giving back to different communities without looking too cheesy? How can your business make an impact that makes sense for both the charity and your brand? Some of these questions and more will be answered thanks to Nur-E!

1:30 - 2:15PM

Branding For Boss Ladies: Tactics and To Do's For Creating A Memorable Brand

Great branding is pivotal for your business to stand out against competitors. What are some elements of your brand that you're missing and how can you create the most cohesive look and feel to make your customers and clients coming back for more? Brand stylist Kristen Poissant is here to fill you in on all of her secrets. 

2:15 - 3:00PM

The Hustle Is Sold Separately: How To Turn Your Dream Into A Reality

We're with you - it ain't easy taking the leap from a stable career to the one you dream about. Join Asia David (Creative Director of BunchMag) as she guides you on gaining the courage to go full-time with your hustle. In her own words "My journey has ultimately been about trying new things, following your own compass, and asking for what you want." Get ready for actionable tips on losing the fear and preparing yourself to fly. 

3:00 - 3:45PM

Fresh & Profesh PR Strategies for Startups

We all know about the dreaded press release, but what are some modern ways to share your big idea and business with the right people? Reena S. Goodwin, founder of FACTEUR PR, will be sharing strategies for getting you the press you deserve!

3:45 - 4:00PM

Closing remarks and an official cheers for attending the first digital FearlessCon! Happy hour anyone?